As a little girl I loved colorful dresses with ribbons and bows; by the time I was a teenager, pedal pushers and baby tees were all the rage. Now, as a young professional, keen on developing a signature style which suits my lifestyle while keeping an eye on trends, I’ve learned to value two relatively underrated elements of fashion – fit and cloth.

Once again, Facebook has provided a venue for fabulous finds in Florence Fling. An online shop, it showcases Tessa Nieto-Villalon‘s eye for design and form. The structure of the clothes makes for an effortless fluidity and an excellent fit; it reminds one of the need to have the clothes embrace and enhance your body’s natural built. With its careful attention to how clothes should fit, Florence Fling pays homage to the icon of nineties minimalism, Carolyn Bessette-Kennedy:

(Bessette-Kennedy’s color hues were rather basic and the cuts of her clothes classic but the fit spelled out the difference.)

I normally do not purchase clothes online because I fall between sizes and prefer trying on the clothes before buying them. Bunched up cloth at the back or a wrinkled neckline are some of the indicators of a bad fit but with Florence Fling’s mastery of the perfect fit, I have been converted.

I’ve started collecting Florence Fling designs just this week:

Miranda Bolero from the Simply Chic! Collection

Neo Top from the Neo-Lectrify Me! Collection

Both bolero and top fit me so well that it’s as if they had been made especially for me: no bunched up cloth at the back and no wrinkled necklines.

Florence Fling designs also incorporate distinctive details which make the clothes unique; when you wear Florence Fling, you wear art. The floral design of the Miranda Bolero recognizes the SS 2012 trends from fashion designers such as Thakoon and Proenza Schouler. The tops, jackets and dresses have simple silhouettes with a symphony of prints and patterns – a blend of the classic and the unconventional. Sometimes it may look too eclectic but then once you put the clothes on, they’ll just look so well put-together and chic. It helps that Florence Fling offers only a limited number of pieces; one can hear the sigh of relief from women who fret about attending an event and seeing someone with the same ensemble.

In that regard, Florence Fling may find its style soul sister in Charlotte Casiraghi, eldest granddaughter of Grace Kelly, equestrienne and socialite. Casiraghi’s fashion picks also tend to possess unique details, patterns and cuts, which catapulted her into the world’s best-dressed list:


Am personally so thrilled with Florence Fling. I love the cloth, the fit and the designs – all the things I look for in quality fashion (and for the reasonable price range of 1500-2350). Where some Mango tops just don’t fit right, Zara blouses are just too mainstream and Forever 21 shirts are too flimsy,  Florence Fling is my favorite fashion stop 🙂